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The "market size" is made up of the total number of potential buyers of a product or service within a given market, and the total revenue that these sales may. Apr 22, · There are a few different ways to calculate the market size. The most common method is to simply take the total revenue generated by all businesses in a given market .
How can you estimate market size and growth of a very niche industry? · 1) Create a profile that identifies who your target customer is. · 2) Estimate how many of. To find the overall market potential (that is, the potential market volume), multiply your number of target customers by the penetration rate (see steps 2 and 3 above). Market volume = .